Campaign Plan Guide
Campaign Plan builds a complete content plan from your goal, brand assets, platforms, and posting schedule.
Goal - Choose Drive Traffic, Drive Sales, Engagement, or Brand Awareness, and add specific goals or preferences. Traffic plans can include a target website.
Assets - Select an avatar, competitor, partner, product, location, or brand assets, and add reference images with instructions. Plans are more tailored with at least one asset.
Content and platforms - Choose the content types and platforms. Keep Publish every post to all selected platforms on, or turn it off to let the plan choose platforms per post.
Duration and schedule - Pick 1 week, 1 month, 2 months, or custom dates of at least 7 days, kept in the selected timezone. Choose posting days, posts per day, and times, or use the recommended posting times.
Generate and review - Select Generate Campaign Plan, then review the timeline, edit posts, or add new image, video, or carousel posts with AI.
Media and scheduling - Use Generate All Media to create visuals, then Auto-schedule Content Plan. Generating a plan does not activate posts, and your workspace scheduling limit must have room for every remaining post. You can also download all campaign images as a ZIP file.
Saved plans - Open, rename, recolor, or delete plans from Campaign Plans, within your plan limit.
