The account is not a business account

Connecting requires a TikTok Business account with the profile setup completed.

An older connection is stuck

If the account was previously connected and later lost access, repeated retries may not help until you reconnect it from scratch.

This usually means the approval step did not complete cleanly, or the account is not ready for the feature you are trying to use.

Log into the TikTok account you actually want to connect before starting again.

Complete the approval window all the way through instead of dismissing it early.

Use a TikTok Business account. If your account is personal, switch it to a business account inside TikTok first.

If this account was connected before and later stopped working, plan on reconnecting it from the beginning.

If your team needs posting features, confirm that setup inside TikTok is finished before retrying.

If the TikTok window is closed or interrupted, the account will not connect even if the first step looked successful.